How can we harness our regions' unique elements to attract tourists during thelow season?

While BBC and Booking.com predict exciting 2025 trends like noctourism, hidden gems, and peaceful "calmcations", the key question remains: how can we harness our regions' unique elements to attract tourists during the low season? This webinar explores the growing international demand for off-season travel and offers inspiring examples of how to create transformational tourism experiences. Aimed at tourism companies, destinations, and other tourism professionals, the webinar brings together two Interreg projects, Light in the Dark andGLOW 2.0, focusing on the themes of seasonality in rural tourism and dark sky tourism.

Programme

14:00 Welcome to the webinar - Light in the Dark and Glow 2.0 projects James Simpson, Project manager, Novia University of Applied Sciences

14:10 International low season travellers as a growing opportunity Ged Brown, Founder & CEO, Low Season Traveller, UK

 14:40 Darkness as an element for touristic experiences now and in the past Susanna Lahtinen, PhD candidate, Curator at The Regional Museum of Southwest Finland.

15:00 Best practices of Dark sky tourism – Team Glow 2.0 Timo Rui, Project Manager, Karelia University of Applied Sciences & Daisy Silvennoinen, Karelia University of Applied Sciences, Finland & Martina Ui Dholain, Údarás na Gaeltachta, Ireland Project Glow 2.0 

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